Public Relations Handbook

Your Guide to Public Relations

Welcome to the world of Publicity. If it’s your first landing on this alien planet it can be a pretty scary place, inhabited as it is by all sorts of strange creatures and packed full of traps and pitfalls for the unwary.

The good news is that you’re no longer on your own.

Each of us has had to face the daunting task of trying to work out exactly what it is that a Publicity Officer does, and how best to do it.

Every area poses its own unique challenges and opportunities and yet there are basic similarities and common resources that we can all access.

Your U3A is part of the NSW Network; and it is as a Network that we can work together to assist each other in improving our Marketing skills.

This Handbook has been prepared to be both practically useful and inspirational to all those who choose to “take on” the role of Publicity Officer.

It can be accessed by clicking on this link to download the Public Relations Handbook.